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COACH ZIYAD MARICAR

Chief Coach

Coach Ziyad Maricar is a certified Performance and Business Coach since 2008. Over the years, he has coach over thousands of business owners in Malaysia in various industry to accelerate their business growth using the CODE 5 methodology that he created. 

Started back in 2008 when he become the youngest ActionCOACH franchisee in Malaysia when he was 25 years old upon completion of his MBA from Multimedia University. From then on, he continue to develop his skills and knowledge to become the coach that he is today.  

RUBEN THANAPALASINGAM

Trainer

Ruben Thanapalasingam is highly skilled as a Trainer-Lecturer and a Quality, Compliance & Safety Management professional with 32 years working experience of which, 14 years in Aviation Quality Assurance and Safety Management. His career experiences include being Head of Quality for Airbus Helicopters Malaysia and Quality Assurance Inspector & Aircraft Engineer with Malaysia Airlines.


An effective Lecturer-Trainer with sound communication & presentation skills and has attended Train-the Trainer course. His training experience and forte includes delivering training programmes for Management & Leadership, Communications, Human Factors, Crisis Management, Soft-skills, Quality & Safety and Organisational Procedural Courses.


He has completed his MBA (London) International Business program, is a Graduate Engineer (Aeronautical) with the Board of Engineers Malaysia (BEM) and is a Certified NLP Coach.

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CODE 5

Code 5 helps business owners to develop a successful turn-key business with accelerated growth performance. To ensure it’s successful, it needs flawless systems for marketing, finance, management, operations, and leadership so that anyone can step in and not only understand them, but run them. In an ideal business, systems run the business and people run the systems.


There are three (3) main areas that all businesses need to Master. These three are:

Business - Focus on Creating VALUES

People - Focus in Peak

PERFORMANCE System - Delivering Consistent RESULTS


CODE 5 helps you develop a successful turn-key business with accelerated growth performance. To ensure it’s successful, it needs flawless systems for marketing, finance, management, operations, and leadership so that anyone can step in and not only understand them, but run them. In an ideal business, systems run the business and people run the systems.

Code 5
 

Leadership - is the core in any business. It glues and holds everything together. Without a strong leadership, the business will not be scalable, the business will be in chaos and directionless. In this module, we focus on :

1. Setting the Direction of the business for the future

2. Setting the Goals to be achieved

3. Creating the Action plan and Setting priorities

4. Getting clear on the business objective and culture

5. Creating Growth Strategy to scale the business

Strategic Innovation - is crucial in today’s competitive business environment. If a company stop innovating and continues to play in the RED OCEAN market, it will eventually be outpaced and outmatch by it’s competitor. Everyday, your competitor is analysing and innovating new ways to be more competitive, what about you? In this module, we focus on:

1. Business Model Canvas

2. Creating Blue Ocean Strategies Ensuring our business model is able to scale with the business

3. Analysing the business using proven strategic tools and methods

4. Creating a Strategic Innovation Masterplan

Market Design - helps you sell your product/services more effectively, creatively and strategically. Even if you have the best product in the world but cannot market it, sell or create a known brand, your customer will not buy from you. In this module, we focus on:

1. Creating Strategic Marketing

2. Developing Tactics to sell to your customers

3. Increase the Value of your business

4. Developing a known Brand that you can be proud of.

Talent Management - is the key in scaling your business. No business has ever scaled without an effective team. People are our assets. It’s time we take this statement seriously. In this module, we focus on:

1. Developing a strong team

2. Empowering your team to be more effective and productive

3. Getting the necessary feedback to grow your team

4. Ensuring your team is HAPPY to service your customers

Management System - is the duplication key. To operate the business without you as the CEO in the business 24/7, we need to create an effective system and processes to ensure the business is run smoothly. The key here is “LEVERAGE”. In this module, we focus on:

1. Creating Standard Operating Procedures (SOP)

2. Having a proper financial system

3. Creating Customer Relationship

4. Management System

5. Legal issues

6. Intellectual property

 
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STRATEGIC PLAYBOOK

CRACKING THE CODE TO ACCELERATING BUSINESS GROWTH

In 2017, coach officially launched his first coaching framework called 'Strategic Playbook' at Technology Park Malaysia (TPM). It was launched by the Deputy Minister of MOSTI at the time. 

Strategic Playbook since then has been used by all his clients and sold over hundreds of copies to business owners in Malaysia. 

This Strategic Playbook is a collection of information, tools, templates and Strategic Plays developed by the business owners and their team to run a successful Business. It is used as a reference point, guideline, journal and a collection of Strategic Plays to accelerate your business growth.

The Strategic Playbook is your companion in running your business. It is designed to help you take the quantum leap from being a Hero to SUPER Hero in your business. It’s a hands-on, mind-on, heart-on process that you will go through in developing the strategies and in-sight for your business.